“Social’s Defining Decade: The Revival of Horizontal Platforms and More”


Madison McIlwain Partner, Seed, discusses how consumer social transforms alongside search and how it affects everyone; consumers, platforms, and businesses.

What a fun throwback visual, be sure to visit the interactive doc here

“Horizontal social platforms celebrate the weird, the quirky, and the niche interests that people are passionate about, while also providing a sense of belonging and connection across the collective.”

This is a series of posts, so stay tuned to Madison McIlwain! The first topic: “That’s Niche”.




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