Madison McIlwain Partner, Seed, discusses how consumer social transforms alongside search and how it affects everyone; consumers, platforms, and businesses. “Horizontal social platforms celebrate the weird, the quirky, and the niche interests that people are passionate about, while also providing a sense of belonging and connection across the collective.” This is a series of posts, so stay tuned to Madison McIlwain! The first topic: “That’s Niche”.
